Stand for something. Stand apart.
We work with people and organisations who (S)WEAR to make a positive environmental or social impact.
Get clarity on the value you offer people.
Determine how to position your value.
Develop communication that inspires action.
No bullsh*t.
Big stats, DOOM and GLOOM and a lack of relevance are driving anxiety and avoidance. People must be INSPIRED to take ACTION! A POSITIVE vision of the future which demonstrates the benefits of taking action NOW.
Know what you stand for, the value you offer and how this relates to people.
Create communication that INSPIRES.
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Business Development.
Sometimes you can’t see the woods from the trees! Get clarity on the value you offer and why people should care - your unique value proposition.
We get there together through workshops, business plan analysis, product & service reviews, audience insights, market & competitor benchmarking and mapping.
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Brand Positioning.
Get to the core of who you are, and determine how to position yourself in a way that relates to people, by defining:
Why you exist (brand purpose)
How you do it (brand promise)
What you do (brand action)
Reasons to believe (brand pillars)
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Communication Platform.
Inspire people by connecting your brand positioning and communicating your value proposition to people with positive vibes that matter to them.
Identify communication objectives
Understand audience motivations
Developing communication platforms, ideas and key messages